Beyond Blues & Blacks: This Store Is Perfect For Men Who Like To Quirk It Up

2811 Interested |


Men’s fashion definitely goes beyond blues, blacks, whites and browns. And this small store in the Lokhandwala Complex seems hell-bent on changing the definition of menswear. Known by the name of What’s Up, the store is a great mix of formals and casuals, which basically means there’s something for all occasions here.

What Makes It Awesome

A double-storeyed store, What’s Up is located on the main Lokhandwala Complex lane and is easy to spot. The floor at the ground level has stuff for the ladies which is all imported from Bangkok and China. With dresses starting at INR 1,800, floor-length gowns for INR 2,750, and tops starting at INR 800, their collection will make your plans to dress fancy for the upcoming function a reality.

But the real treasure lies in the basement floor. They score their stash for men from Turkey and China. A range of collared t-shirts in bold prints and colours start at INR 1,500. They also sell quality jeans for INR 1,500. But what really steals the show is their suit collection, available in two-piece and three-piece options. A combination made out of bold checks, the sets are put together keeping good styling and aesthetics in mind. The three-piece stitched suit (jacket, waistcoat and trouser) starts at a nominal INR 8,000. And they will do the required fittings while you’re there.


Also, if some fabric has been gracing the shelves of your cupboard since ages, get it to What’s Up and they’ll stitch you the suit you need (INR 3,000 for a two-piece, and INR 3,700 for a three-piece suit). Ditch your wardrobe favorites this time and head to What’s Up to find affordable menswear that will make you stand out from the crowd.


Writer | LBB, Mumbai A story hunter. Do you have any? Am all ears!