We're Loving This Stationery Line's Neon Pages And Doggy Motifs

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Mug Aur Mooch

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With neon-coloured pages and hand-embroidered covers, Mug Aur Mooch hopes to take your love for notebooks up a notch.

Getting Crafty

For those of you who are guilty of splurging on {and hoarding} notebooks, Anushri Chordia {lawyer turned designer} agrees she is in the same boat. After all, you can never get enough of those.

Pursuing her love for notebooks, she teamed up with her husband, Akshay Hajare, to start Mug Aur Mooch, an online stationery store dedicated to handcrafted notebooks. Created by a community of craftswomen in Koramangala, the books are all hand-bound and feature hand-embroidered geometrical patterns or motifs on the cover.

Oh, and neon-coloured pages {you get to choose the colour} to bring out the writer or doodler in you.

Write On

While they currently have five series of notebooks, what we love about them is that there are different ‘characters’ introduced with a book, with a small story of sorts to go with it {on the back cover}.

So, the Dog Series Pocketbooks have doggie doodles done in an adorable origami style and feature breeds such as the Bull Dog, Corgi, Poodle and Scottish Terrier.

Apart from sequinned notebooks and artist sketchbooks, they have a series of Thought Books {our favourite}, perfect for a personal diary. We’re also hoping to get our hands on one of their newly launched Butterfly Think Book series.


Absolute bookworm, self-confessed chocoholic and daydreamer, Roshni enjoys bingeing on movies when she isn't lost in a novel or indulging her sweet tooth. Relatively new to the city, she loves its quirks and chaos just as much as its fun side.