BodyCafé is an organic lifestyle wellness brand that is based on authentic and traditional beauty practices. They take inspiration from ancient home remedies (gharelu nuskhe), the goodness of nature (prakriti), and Ayurveda. Their products are natural and organic, free from parabens, artificial or synthetic fragrances, artificial colours, mineral oils and paraffins and harmful additives. The ingredients used in their products have certifications of purity and authenticity from relevant boards.