Uptownie is a digitally native brand that believes in dressing the Indian woman for both her perfect and not-so-perfect moments. Their garments are designed and made in India by Indian women for Indian women. They pay close attention to the Indian body type so that the garment received by the customer is something that causes instant delight without any alterations needed which would work better for their height or body shape. Their products are ever-evolving with the constant changes being incorporated in the designs from customer feedback we receive. Moreover, they strive to keep their costs the lowest possible so that they can pass on the price benefits to our customers.