Pink for girls. And blue for boys. This demarcation is quite evident right from the start a child is born. The hospital wards, baby blankets or those cutesy booties. And we've found a brand which aims to break these gender signifiers and in fact infuse gender-neutral accessories and furniture for children. Founded in 2018 by Rajashvi Jajodia, Masaya specialises in luxury children furniture and accessories. They offer an array of kids collection ranging from bedsheets to cutest pillows and from quilts to cot beds.