Masks, Bloodweiser and an experience of a lifetime: step up and join the fearless with Budweiser this Halloween!
Unleash Your Irrational Fear & Join The Fearless With Bloodweiser Halloween
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What Is It?
We’ve always loved Budweiser for pushing cultural boundaries. and now they’re bringing a one-of-a-kind Halloween experience to India, through their “Join the Fearless” campaign. With Halloween around the corner, the days of Kooky and Spooky Adam’s Family are far behind us. Try not to open that door, try not to follow the character passing by you. So trick and treat your inhibitions and get ready to join the fearless.
Budweiser Experiences takes you on a quest to conquer something truly special, inexplicable even. Face your darkest fears through a night of blood-curdling macabre. The Bloodweiser Halloween will offer dauntless line-up that will keep you on your feet all night as the King of Fears has curated an edgy drink –Bloodweiser, it’s spooky and red.
Who Is It For?
The risk takers, the go-getters, the courageous, the bold, the ones who dare to own their mistakes, the ones who rock their flaws and the Fearless! This beer brand is brewed for people who have faced fear on their own terms. From showing up in school without trousers, or being scared of falling asleep because you might have a nightmare, there are tons of irrational fears that people are battling with and Budweiser attempts to tackle just that, sticking to their belief – being free is being fearless.
Joining the ‘Fearless’ movement are popular personalities like Kavya Trehan – singer-songwriter and one-half of indie pop band Mosko, Shaan – the talented and youngest ever electronic DJ/music producer in India and one of the first Indians to play at Tomorrowland and India’s leading supermodel – Erika Packard. Through a series of fun engaging videos, these trendsetters will reveal their most irrational fears.
What Do I Wear?
Need style inspiration for Halloween, look no further – Budweiser’s Look Book is your answer. Leading fashion bloggers like Aashna Shroff from The Snob Journal, Kritika Khurana from That Boho Girl and Monalisha Mahapatra from The Grey Halfway will give you fashion goals so you can slay all night. For those who enjoy playing dress up and going all out on Halloween, celebrity Makeup Artist Elton J Fernandez has created a DIY Halloween make-up tutorial inspiring his fans to be a part of Budweiser’s #JoinTheFearless movement. Now that’s one movement we would like to get behind!