We totally binge-shopped at Small Idea, a brand with a simple but brilliant concept. Started by Shirali Patel and her love for food, Small Idea has a large collection of miniature home products. Think keychains, bag charms, bookmarks, bottle stoppers, coasters, pen drives, drink stirrers, all adorable, intricately detailed and tiny.
We absolutely adore their keychains inspired by local food representing India’s varied taste palette. They aren’t just pretty to look at but also can be put to good use. However, our favourite small idea is their bookmarks. So hilarious, not to mention usable and never before made. We’ve been spending our money on expensive, mediocre bookmarks all our life, and now that we’ve finally found a good one, we’re going to keep going back to it.
Place your order on their website or DM them on their Instagram. They ship globally.