Jugni.
Apart from their mission and cutesy packaging, it was the name of this local brand which caught my attention. Started by Harsha Jain, who comes with years of experience in the social sector, Jugni signifies the balance between delicate and fierce. At the same time, it conveys that one can be their own light, just like a firefly. Kickstarted in October 2020, Jugni offers a range of body care and beauty products which are natural, sustainable and organic. The idea was to create products using minimum ingredients and hence reduce the social impact on the environment.
You can expect an array of beauty products including bath salt, lip balm, body butter, lip scrub, foaming body scrub and more. Oh, and they've also launched a bunch of scented candles that smell yum. Jugni aims to provide products which can help people introduce sustainable and ethically made products into one's lifestyle.
The idea behind starting my own venture was to empower urban women from disadvantaged backgrounds while helping them become agents of change in their micro-communities, Harsha tells us. JUGNI strives to provide people with a choice to opt for sustainable and ethically made, handcrafted products, in turn helping them to make lifestyle choices. The starting range of their products is INR 300.
Psst: we hear their hibiscus hair oil and warm vanilla spice body butter sells like hot cakes.
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