Rustic. Elegant. Functional.
These are the few words which came to my mind when I came across Asama. Derived from the state's name - Assam - this homegrown e-store specialises in chic lifestyle products which are earthy, sustainable and affordable. Kickstarted in 2020, Asama is connecting skilled and talented artisans from the North East to the entire country. And we couldn't be happier. So, not only are they giving their talent a digital platform, but they're also merging their handcrafting skills with new innovation and technology to offer an array of the collection which is chic and functional.
All their products are made from natural fibre and raw materials with the primary one being hyacinth, which is a type of weed which is usually plucked from water bodies to protect the flora and fauna. From daily home essentials to organisers and garden accessories, they've got tons for you to choose from. Think planters, baskets, organisers trays, table mats, bottle caddy, coasters, picnic basket and more. Their collection starts at INR 350 and upwards.