Platinum has come to be known as the metal of love in India, the metal that marks all moments that are personally meaningful and emotionally significant. Being a celestial metal born of the stars, platinum was brought to earth with a meteorite crash over 2 billion years ago; making platinum reserves across the planet few and hard to find. Platinum defines what is truly rare and hence precious, making it the perfect marker of your special moments in life and relationships. Each piece of jewellery is designed to have meaning so it is personal to your occasion.
The upcoming festive season brings with it an inherent sense of positivity, and as we embrace this new normal, there is a renewed vigor towards marking those special moments and relationships. We all feel a deeper appreciation & gratitude for all that we have retained, for relationships that were our anchor in challenging times. What better way to mark this than with platinum jewellery?
Given its unique qualities of rarity, strength, 95% purity and resilience, due to which it maintains its form & colour through time - platinum jewellery becomes the ideal choice for Millennials and Gen Z alike. Created with a distinctive design philosophy based on minimalism and contemporary classic, it makes every look chic and classy. Every accessory acts as an extension of one’s own unique individuality. It instantly dials up one’s personal style and sets them apart. Platinum jewellery, while minimal in design, is versatile enough to complement any occasion.
Platinum Season of Hope is the perfect opportunity to bring home this rare metal. In this year though we witnessed unseen levels of frustration, helplessness, anxiety, and fear, we also discovered the depth of our strength, kindness, compassion and resilience. This trial by fire in many ways allowed us to learn more about ourselves and the relationships we value. We learnt to become better versions of ourselves and find that optimism for tomorrow. It is these discoveries that the second edition of Platinum Season of Hope urges us to mark and celebrate.
For couples looking to celebrate how much stronger they’ve come out through the past year, Platinum Love Bands offers a selection of couple bands with dual-toned geometric motifs and solitaire-studded designs, all inspired by stories of love and hope.
Meanwhile, for men of character that want to remind themselves of how they’ve stayed true to their beliefs, Men of Platinum’s collection of stylish kadas, bracelets, and stunning chains makes for the perfect addition to your suave style.
And for the many multi-faceted women who stood strong for themselves and those around, Platinum Evara’s stunning collection of bracelets, necklaces, earrings, and rings is the perfect way to show yourself a little love.
So catch Platinum’s Season of Hope at a store near you. Running across 1370+ stores pan-India from 8th October to 7th November 2021
