Ten-Second Takeaway

Bringing back the Gandhian love for handlooms, DesiTude creates jeans, shorts and other garments out of khadi denims, all hand-stitched by skilled local artisans.

For The Love Of Khadi

A relatively new homegrown brand, DesiTude, a play of words on desi and attitude, has been founded by Siddharth Mohan Nair who’s an energy and environmental engineering graduate from Kerala. Their presence is mainly on social media platforms like Instagram {wherein they get their most orders from}, and Facebook.

10012017_desitude02DesiTude is all about the pure handloom weaves aka khadi fabric, which is completely handspun. The raw material for the denim is firstly pre-washed multiple times to forego all of the colour-bleeding and shrinking that comes with khadi. Thereon, the material is hand stitched to make those comfortable and soft Khadi jeans, perfect for your everyday wear.

What We Love

The whole label from its garments to the delivery packaging, it’s all locally hand stitched in Mumbai. The garments are absolutely ravishing, natural and hand-stitched with love. They use zero leather and their logos use the intricate and age-old art of block printing to embellish the logos out of khadi.

10012017_desitude03We’re also loving the spring colours of the whole collection, from the whites, blues and browns to even dark pastels. You can find shirts with elephants block-prints, skirts, dungarees, jackets and of course the simple beautiful jeans. The jeans start at INR 3,500 {inclusive of the delivery charge}. Every order is customised to the preference of the customer from the colour of the denim to the size. It doesn’t end here however, as Siddharth goes all the way championing his love for everything Desi and natural. Every garment that is purchased off them, the label plants a tree sapling {our heart melted too}. Not just it, they also donate 10% of the proceeds to CodeRed, an initiative that gives underprivileged women sanitary pads.

So, We’re Saying…

DesiTude embraces the label’s Indian roots to the T, and we love it for its dedication to promote and encourage local handloom weavers and Indian fabrics. With abundant mass produced fashion labels out there offering up cheap alternatives, DesiTude is a fresh change of homegrown fashion whilst supporting the local talent.

To order, please call on 8893569074, or message them on Facebook here

Photos source: DesiTude