They emphasise more on cottonwear, as that sells more for them given the summer-wear requirement throughout the year in this humid city of Mumbai. Starting at INR 4,000 their cotton wear includes embroidered tops with interesting cuts, jumpsuits, dresses in single colours, and kurta-palazzo combinations. All their material is hand woven and hand embroidered giving it the authentic touch most labels miss out on.
Closer to festivals, they also do a premium range of Indo-western wear which is more formal and festive. This range starts at INR 8,500 and includes dhotis, ponchos, short kurtis, and even sarees made of pure fabrics life crepe, dupion crepe, organza and georgette.
What differentiates Vriti’s clothes from most other brands are the interesting cuts and designs which are all her own doing. You will find her label at all the leading exhibitions and shows. While you can head to Lower Parel to check out her collection in person, you can also go through it on her Instagram and Facebook pages. For your ease, DM her to know individual prices and even to place your order.