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Shop Ethically Made Kid's Clothing From This Indie Indian Label

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What Makes It Awesome

We know it can sometimes be hard to find clothing that matches both your aesthetics and your sentiments and values. If you're looking for a label that supports your choices, then we think that Rui by R might be a great place to start. 

This children's label focuses on clothing in pure cotton fabric and each of their pieces are handstitched and crafted with care. Amp up your baby's style quotient (we don't think their adorable quotient needs any sort of a boost!) with their collections. We spotted cute hand-made kimonos in powder blue, red-and-white floral rompers, bloomer sets with matching top and bloomers, and tailored button-down dress shirts with a matching sash.

Prices range from INR 1,000 to INR 3,500 (yes, it's a bit more on the expensive side, but everything is handstiched and we understand quite a bit of hard work's gone into each outfit!)