This Zero-Waste Brand Is Making Clothes & Accessories You Will Love

What Is It?

Launched two years ago at one-of-a-kind fashion show where pregnant moms (including Shweta Salve and Carol Gracias) walked the ramp in all their maternity glory was Inaaya & Co., started by Shivangi Lahoty, who has been at it since the past two years mostly by herself. A label that believes in ethical fashion creates comfortable accessories and apparels that are perfect for a bright day. And what sets them apart is their belief in sustainable fashion, and that they upcycle all their waste.

What To Buy?

From tassel earrings to dresses, all designs by Inaaya & Co. are designed by Shivangi herself who works with her small team of tailors from her home. Having done more than 15 shows and exhibitions pan India, Inaaya & Co. is endorsed by celebrities such as Mallika Dua and Mithila Palkar. Their range of accessories starts at INR 700. Beautiful tassel earrings with mirror work in single or multiple colours are priced at INR 900. Then they have scarves dotted with pom poms in pastel shades that can accentuate your otherwise mundane outfits. When it comes to apparels, they use only organic fabrics like handloom silks, linens khadi, and mal. Their range of western wear all day clothing starts at INR 2,500 and includes dresses, tops, crop tops, and jackets. Some of their dual coloured-washed dresses are priced between INR 4,500 and 5,500, which can be your perfect pick for a day event. You can check them out on their Instagram and Facebook pages. DM them to place your order.

So, We’re Saying…

Add Inaaya & Co. to your wardrobe for a refreshing break from all the run-of-the-mill fast fashion brands. Step out wearing these and see heads turn as you walk by.


If you’re keen on checking out their collection, they will be doing a pop up at WeWork BKC for two days in the first week of July. To know more, follow their social accounts.