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This Zero-Waste Brand Is Making Clothes & Accessories You Will Love


    What Makes It Awesome

    Inaaya & Co. was launched at a one-of-a-kind fashion show where pregnant moms (including Shweta Salve and Carol Gracias) walked the ramp in all their maternity glory. Started by Shivangi Lahoty, Inaaya & Co. is a label that believes in ethical fashion and creates comfortable accessories and apparel that are perfect for a bright day.

    And what sets them apart is their belief in sustainable fashion, and that they upcycle all their waste. From tassel earrings to dresses, all designs by Inaaya & Co. are designed by Shivangi herself who works with her small team of tailors from her home. Having done more than 15 shows and exhibitions pan India, Inaaya & Co. is endorsed by celebrities such as Mallika Dua and Mithila Palkar.

    Their range of accessories starts at INR 800. Then they have scarves dotted with pom-poms in pastel shades that can accentuate your otherwise mundane outfits. When it comes to apparel, they use only organic fabrics like handloom silks, linens khadi, and mal. Their range of western wear-all-day clothing starts at INR 2,500 and includes dresses, tops, crop tops, and jackets. You can check them out on their Instagram and Facebook pages. DM them to place your order.


    Add Inaaya & Co. to your wardrobe for a refreshing break from all the run-of-the-mill fast fashion brands. Step out wearing these and see heads turn as you walk by.