That time of year is rolling around again, when the festive season is almost upon us. That means shopping for new outfits. Though most of our functions might be taking place over video calls, that's no reason that we shouldn't find the perfect outfit, right? Let's dive in deep.
Bring That Festive Look Home With These On-Point Brands
Purple Panchi
If you love traditional designs - think floral and Mughal patterns in beautiful handblock prints, then you will love Purple Panchi, Their collection spans the gamut of ethnic wear from kurta sets to lehengas, shararas, anarkalis and palazzos and are inspired by the different regions of India.
What We Like: Use of traditional methods like khari printing, handblock printing, and aari embroidery
Price: Anarkalis from INR 5,990, kurtas from INR 3,500, lehengas from INR 7,990
Shree The Indian Avatar
Shree is an ethnic wear brand that's geared for daily wear, but we also liked their collection of ethnic sets. Their styles are simple and wearable and if you, like me, don't enjoy the bling factor too much, this might work well for you.
What We Like: Jaipur-style printed sets in pastel colours, jacket and palazzo sets in gold and white. Bonus - they've even got a line of sustainable clothing
Price:INR 2,499 upwards for sets, kurtas from INR 899 upwards
Khara Kapas
If you love breathable and pure fabrics, then you'll love this minimalist brand that features cotton and natural fabrics in their handcrafted clothing line. We love their relaxed vibe which extends even to their festive wear with its flowy silhouettes and delicate decorations and embroidery.
What We Like: Comfortable cotton fabrics in wearable yet stylish designs with traditional elements like Gota work
Price: Sets from INR 15,000 onwards
Varanga
If you prefer your ethnic wear to be contemporary and wearable, as well as being affordable, Varanga might just be for you. This brand's got a great selection of kurtas and sets that feature elegant designs in silks, cottons and rayons - most of their clothing is pretty bling-free if that's your go-to look.
What We Like: You can get a complete Indian wear set for below INR 5,000
Price: Sets between INR 3,000 to INR 5,000
Abhishti
We're crushing on Abhishti's collection of chic ethnic wear. We're loving their sleek silhouettes and simple lines. If you're a fan of fusion styles too, you'll find skirt sets, tunics with dhoti pants, and palazzo sets too.
What We Like: Skirt sets, dhoti pant sets
Price: Prices start from INR 999 for tops and kurtas and sets from INR 2,499
ZNX4EVER
This versatile brand does both Western fusion wear and ethnic clothing. We're loving their printed sets - both kurtas, layered dresses and lehengas - for festive occasions. And if you prefer to mix and match, you can also choose individual pieces and create your own set.
What We Like: Ethnic sets and fusion outfits
Price: INR 899 onwards for kurtas, sets from INR 1,999
Chungi Store
If you, like me, prefer to go the saree route for special occasions, then Chungi Store is a great bet. All their sarees are handcrafted and come in beautiful styles from plain with elegant zari borders to Chevron print and even solid blocks. Chungi also has a beautiful collection of stoles and dupattas if you love to mix and match.
What We Like: Handloom sarees in block colours, with zari border and ethnic prints
Price: Sarees start at INR 1,155
Psst! If you love decor, they also make awesome cushions
Pro-Tip
