When it comes to lifestyle, fashion and luxury, Singapore is one destination in Asia that easily comes to mind. The city is a mix of different cultures, modern richness, and unexpected twists on everyday moments making it a fantastic place for explorers and shoppers. Now, you don’t have to fly to Singapore to experience the iconic attractions and hidden gems; you can find a taste of it right in Mumbai at Nykaaland, India’s biggest lifestyle and beauty festival.
Unless you’ve been living under the proverbial rock, you know Nykaaland’s coming, and we’re SO hyped up for it! The Singapore Tourism Board has joined forces with Nykaaland under their #MadeInSingapore campaign to showcase an exciting set of Singapore experiences at their zone where you can explore Singapore through your senses – taste, sight, touch, hearing, and smell. Sounds intriguing? Here’s how it comes into action: For instance, you can see a unique photo booth with a visual experience of Singapore’s Rain Vortex at Jewel Changi Airport. Not just this, get ready to take some Instagram-worthy photos against the beautiful Peranakan houses, and colourful Haji Lane designs in the zone.
The best part? You get to experience the best of local Singapore brands that take sustainability seriously. Right from Fawn Labs - Singapore's first sustainable skincare lab, Sage and Ylang - a brand that’s all about curating personalised sensitive skincare products that target your unique skin conditions and Ginlee Studio - an award winning womenswear label based in Singapore. These ‘Made With Passion’ brands are set to add an authentic local Singapore touch to the STB zone through their interactive product demos and experiences. But it’s not just about all that you can see; at Nykaaland, you can also get a taste of Singapore, with some delicious Singaporean offerings from Omay Foods. Then there’s the distinct air of the streets of Singapore, which you get a whiff of through an exclusive line of 3 Wicks Candles, Essential Oils and Fragrance Oils curated specially by House of Aroma that lets you unwind and take your wellness in your own hands.
And of course, while you’re at Nykaaland, the best of beauty is right at your fingertips, so you can explore Tinge’s exclusive ‘Shades of Singapore’ line by trying out their face glitters, eyeshadow palettes and multi-shade sticks! Sensory experiences aside, you don’t go to Nykaaland and come back without shopping, especially when the festive season is ‘round the corner! So for all of you shopping enthusiasts, here’s some good news: STB has partnered with top Indian fashion brands The Souled Store, Fabnest and House This, to bring you an eclectic collection of fun graphic apparel, ikat-printed kurtis, and home decor items that are all Singapore inspired!
Whether you are a seasoned traveler or planning a trip to Singapore, the Singapore zone at Nykaaland is a must-visit spot. Moreover, there is also a tech installation that creates a custom Singapore itinerary based on your personality. Now, there’s only so much we can put in words, so book your tickets for this exciting sensory journey now. See you there!
