My love for the saree is a recent discovery. But ever since I started wearing them, I've felt like there is just no going back. With the sheer variety of fabrics, prints, styles, patterns and designs, it is one of the most versatile pieces of clothing. On the look out for new ways to explore my love for the saree, I came across Godhuli.
Godhuli, founded by Parul Sharma, started as a way to celebrate the sheer richness of our Indian art forms - especially the beautiful prints and crafts. It's about melding the traditional with a contemporary feel to create something distinctive and unique. What started out as a personal endeavour limited to friends and family, has now expanded to a bespoke clothing label.
Godhuli is about "the time when a day ends with the promise and hope of a new day". It's that warm glow of dusk and drawing from the feeling, the colours, and the mood that that evokes. Their clothing draws from that same rustic and earthy colour palette. Godhuli works with karigars and tailors and each piece is handcrafted, woven with its own story, and a commitment to creating timeless pieces. Expect a fusion of different textiles and different art forms to create one-of-a-kind pieces that are unique.
Wondering what to expect? We found Bandhani blouses with mirror work, Chanderi sarees paired with a zari striped blouse, handblock fusion saree with ajrakh and coin block print, silk patola print blouses and much more.