The beginning of December at Jio World Gardens in Mumbai was definitely a hit but what stood out for all of us was the grand unveil of Walkers & Co., a platform to bring together different individuals and communities as they 'Keep Walking' and continue to challenge the norm towards a collective progress. In a bid to start a refreshing conversation around communities, collaborations, and co-creations, Johnnie Walker Refreshing Mixer (Non-Alcoholic) has launched Walkers & Co.
The Walkers & Co. platform was unveiled on December 3 at the Jio World Gardens by Indian Drag Royalty, Sushant Divgikr aka Rani KoHEnur, and renowned contemporary artist Hanif Kureshi. The event started with a mind-blowing beatboxing performance along with an amazing B-Boying dance performance to peak the interest of folks around and build curiosity. Soon after the performance, the curtain dropped to reveal Sushant Divgikr and Hanif Kureshi as they brought the ethos of Walkers & Co alive with an enlightening pop-up performance. This was the first time we were all introduced to the logo and the platform.
Walkers & Co. echoes the key messaging #KeepWalking, which is a reminder for all of us to evolve and celebrate ourselves on this inevitable path to progress. Walkers & Co is a platform that celebrates these bold boundary pushers via communities, co-creations and collaborations all driving the message of “Keep Walking” as we welcome 2023. Over the coming months Walkers & Co will be collaborating with communities across cultural touch points around the country. Excited to know what more they have in store for you? We are too!
The platform is poised to be a powerful catalyst for collaboration and co-creation between individuals to harness and unleash the true power of the collective, and build strong, supportive communities that help the society to always move forward. Click on ‘Visit Site’ button to check out their Instagram page and join the Walkers & Co community to help recognize more such talents and witness their journey while they #KeepWalking. Share it with your friends to encourage them to #KeepWalking through anything that life throws at them. Isn’t it just a lovely thought and something we all really need in this competitive world right now?
We couldn't be happier to be a part of this thoughtful initiative. Kudos to team Walkers & Co!
