Are you a fan of ethnic clothing and are always on the hunt for viable options around you? Well, this year has made it hard to actually step out and feel what you love to buy, but in a way, it's also made us appreciate how easy it is to be able to shop for things you like, right? One such brand in focus is Jyvah - a clothing brand only for women, it makes some pretty awesome kurtas and kurtis that are perfect for anything from a zoom call to even a zoom party or event, or hey, a small-ish gathering!
Started by a Surat couple very recently, the founder told us how they came up with this name - Jyvah - meaning 'life' in Sanskrit and how their dreams have come alive with the creation of this brand.
What we've really loved is that their ethnic wear (currently this is all they have) is very affordable, where you can find kurtas between the price range of INR 999 to INR 1,399. Honestly, it makes for a pretty cool gift for those close to you. You can find their clothing right here on LBB, so make sure you find something you can wear right here. Happy shopping to you!