Ten-Second Takeaway

Upping the ‘feel good vibe’ a notch, Jhelum Loves is a beauty products line that incorporates sweet fragrances, aromatherapy and lovely bach flower remedies.

Everything That’s Nice

Jhelum Biswas Bose – an ex-Harper Bazaar‘s beauty editor – finally gave in to her love affair with beauty products by starting off her passion project, Jhelum Loves. The products are made in small batches, therefore retaining their quality and exclusivity.

All of the products come with three philosophies – bach, chakra and aroma. Carefully brewed essential oils, bach flower remedies, aligning all those body chakras – Jhelum incorporates it all. The line has been created in a way which keeps up with the customer’s personal and emotional state of affairs. Find hair massage oils, shampoos, hair mist, rejuvenator face oil and other selection of things – all with a very unique vibe to it. Having completed a course in bach flower remedies – Jhelum even offers up consultations. She tells us, seeing someone in person helps – the kind of body language they have, the skin, diet et al – so it makes it easier for her to cater to the needs of the patron.

What We Love

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Think of Jhelum’s beauty line as a line of beauty care with benefits. Every single product has multiple benefits attached to it. Take the rejuvenator face oil – made with beautiful crystal rose quartz that gives a fulfilling satisfaction internally and at the same time also rejuvenates the skin cells. The Soothsayer, similarly, looks to brighten the skin and future. It’s all about holistic healing combined with self-pampering indulgences. Hair mist to deal with hair loss, purifier face wash for a calmer and fresh feeling to start or end the day- it’s like a our very own message in a perfumed bottle.

New additions like the Smoothtalker scrub made from coffee, vanilla and apricots and other body oils have been introduced – which can be customised easily. We loved the face mist – after a week or so – we felt really light and composed. Just a drop before stepping out after a long day at work – and we felt transported to the Eden Gardens {mainly because the scent is purely heavenly}.

So, We’re Saying…

We like our beauty products to come with a lifestyle of their own – and that’s precisely what Jhelum Loves offers up. They delve deeper than the surface {quite literally}, and to that we say Amen.

#LBBTip: If you cannot physically go in for a consultation – she’s happy to accommodate people over Skype sessions. The consultation costs start at INR 500 for 45 minutes, with additional charges for the bach flower remedy consultation.

Price: INR 475 Soothsayer Mist, Purifier Face Wash INR 475

To shop, go here.

Photos source: Jhelum loves