Clothing Stores

Mirchi Komachi

    Ladies, This Avant Garde Clothing Label Brings Colours And Pride To The Streets

    Shaili posted on 26 November

    What Makes It Awesome

    Being vibrant has always been on our radar and when a brand promises to push this thought out, using traditional weaving methods and handicrafts to convert them to futuristic yet rooted-in-time clothing, we can all just raise our hands up in the air and shout ‘Hell, Yeah!” for all the world to see. Mirchi Komachi (Mirchi represents unbeatable/confident/edgy; Komachi is an ancient Japanese word meaning wise & beautiful woman) is an online clothing brand that’s based in the city and is doing its bit to encourage women to enjoy traditional Indian fabrics and handicrafts every day, in non-traditional outfits, mainly upping the bar in Indian street style. Yoshiko Inoue is the brains behind this ‘movement’, who is the founder, the designer-cum-pattern maker for the brand. She’s on a mission to support traditional handicraft and handloom artisans from across the country so that they have a chance to gain financial independence and pride in their lives.  Her snazzy collection ranges from biker jackets for women (INR 2,300), bicolour dresses (INR 800 on sale now), blazer jackets (lights & perfect for tropical regions) in multiple prints and fabrics (INR 2,000), hooded parka jackets (LOVE the Indigo Girl Print), tunics and tops (INR 400 onwards), kurtis with messages (INR 1,000), military jackets (INR 2,300) to shirt dresses in Chanderi (INR 2,800) and gorgeous skirts (INR 800 on discount now). While she is currently working out of her home and selling online, we’re glad that a brand like this exists, even to help spark a sliver of hope for the fashion conscious and bridge the divide between local artisans and the end user. For now, let’s raise our hands and welcome this addition to our over-complicated lives and live in the hope to see her movement garner a lot more interest. Shop on, ladies, you’ve got yourself a winner here! 

    How Much Did It Cost

    ₹1000 - ₹3000

    Best To Go With

    Family, Big Group, Bae

    More Information

    Clothing Stores

    Mirchi Komachi

    Clothing Stores

    Mirchi Komachi