Krithaa is an Ahmedabad-based label that offers beautiful and rustic handmade jewellery which is literally out of junk like metal scraps, waste and other hardware items.
This label was started off by Kritha, who as an architect student used to make this jewellery for herself and wear it to college. Post studies, Kritha decided it was time to make something out of it and take it forward, and Krithaa the brand was born.
All of the jewellery is made using discarded hardware, metal scraps and waste that is generally not ‘material worthy’ for creating jewellery. However, Krithaa does exactly that – it has made some beautiful earrings, rings – which have been hammered into shape by her. The material for the jewellery is sourced from across the city, so don’t be surprised if you see earrings made out of nails, coins and old, rusted metal sheets of copper and what not.
Looking to own some innovative and artsy jewellery made out out of the junk metal, Krithaa is your go -to brand. It’s sustainable, it’s chic and it’s all handmade. Time to skip the golds and silvers perhaps?
Price: INR 770 upwards
To shop, go here.
Photos source: Krithaa