Have you ever wondered what would life be without jeans? An apparel that you breathe and live in, didn’t exist? Quite frightening I must say. How about you take some time off your busy schedules and appreciate the existence of jeans with Levi’s. Levi’s invented the original blue jean on May 20, 1873, and have been rocking at it since then. 145 years later, they are celebrating 501® Day with the jean that started and are inviting all of you to be a part of the scene.
Levi’s Turns 145 Years Old, Join Us In The Celebration At This Hip Venue!
What Is It?
Who Is It For?
For anyone and everyone! It’s a movement to encourage all the creators, innovators, denim lovers and music fanatics to come under one roof to celebrate their 145th birthday.
Why Should I Go?
Your pair of Levi’s jeans is basically a blank canvas where you create and showcase your style. 501® Day gives you the opportunity to reinvent jeans according to your style. Levi’s is putting up an epic scale tailor shop where you can get your pair of jeans customized for free! Add quirky pins & patches for a casual look, but if you’re looking for a street look then get them frayed and ripped. The options are endless and this is exactly why you must go explore and give your favourite pair a quick makeover. Levi’s has been the go-to jeans brand for its fabric, fit and longevity. If you have missed getting your hands on those stunning limited edition, there’s a collection that will definitely woo you!
There is an insane music performance line-up to make your entire experience better. To name some are DJ CRAZE, named as “America’s Best DJ’ by Time Magazine and has toured with Kanye West as his personal DJ across America. Followed by Natasha Diggs, who with her top-notch turntable skills has made has made New York, Tokyo, Berlin, Prague, Sydney, and Beijing groove to her tunes. The legendary Stretch and Bobbito who introduced the world to best ever rappers such as Eminem, Biggie, Wu-tang & more are ready to make the music scene happen at 501 day! Also, supporting the scene are DJ Shortkut, who with his diverse selection of music and his turntablist roots makes him a musical legend in any room. There’s also boxout.fm, India’s first community radio and DJ Ishani who has made Mumbai go gaga over her music.