Looking For Designer Ethnic Wear? This Young Prêt Brand Will Be Your New Favourite

What Makes It Awesome

We all have our favourites when it comes to ethnic wear, and when we see a brand new label that’s been in play for just two months, grown out of love for clothes, you know you’re in for a good time.  Pink Atechi is a prêt brand that’s into modern ethnic clothing, for only women for now. They have a mix of traditional wear and even fusion pieces that are planned according to the season. Since it’s wedding season perennially, they have a range of clothing that suits every mood and every type of wallet. Kainaat Rizvi and Ginny Narang are the brains behind their baby brand, where they believe that everyone has an option to stand out from the rest, which is what they try to deliver every time they conceptualise a collection.  Their materials range from cotton to georgette and even crepe and silk. Since the brand is just two months old, they’re selling via their Instagram page for now. Their price range starts at INR 3,000 and can go up to INR 10,000. They’ve recently held exhibitions at Blue Sea in Worli and will continue with their pop-ups. But for now, don’t forget to check out their page online and get yourself a statement piece. 

How Much Did It Cost


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Bae, Family