We're Mesmerized: This Homegrown Brand Has Playful & Chic Clothing For Women

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What Makes It Awesome

We love how local brands are getting super creative with their designs. One of our latest finds is Lobaanya by Mesmerize, and may we say that the collection truly does justice to the brand name? Read on to know why! 

Mesmerize designs accessories, masks, and clothes for the contemporary Indian woman, and likes to keep it chic as well as playful and hippie, with its western as well as ethnic wear. At Lobaanya, which is the clothing line for Mesmerize, you'll see formal tops, crop tops, or casual tops starting at INR 550, and our favorites have to be the floral umbrella dress and the bodycon dresses that range between INR 700 to INR 1,000 only. Their ethnic wear comprises Ikat cotton tops and skirt sets with reversible jackets. chiffon flare gowns, front-slit kurta sets, digital print silk dhotis and kurta sets, and so much more. Again, they're reasonably priced (INR 1,200 onward) and the quality does justice to what you pay for too. 

Mesmerize sells elegant accessories to complete your look as well. So fill up your carts and get work or party-ready with this brand's super smart collection. 


Mesmerize also keeps masks on gold chains, so when you wear them, the chain looks like a choker neckpiece.