It’s safe to say that if you’re a Mumbaikar, you’re familiar with the city’s iconic Dabbawalas and their heart-warming delivery service. However, the pandemic has made us all suffer. With the onset of ‘work from home’ routines and restrictions on mobility, the demand for dabbas reduced drastically overnight, leaving Dabbawalas out of jobs and livelihoods.
Earlier this year, the all-day café and bar chain SOCIAL extended its support to the Mumbai Dabbawala community as part of its order direct efforts. The now successful pilot project launched in May 2021, where direct orders from SOCIAL were fulfilled by Dabbawalas in Lower Parel, Bandra (West), and BKC areas. As the project gained momentum, Johnnie Walker extended its support by coming on board to provide sanitization kits and tech assistance. This enabled SOCIAL to expand its direct delivery network across Mumbai, including areas like Colaba, Versova, Goregaon, Vikhroli, Powai, Vashi, and Thane.
The collaboration was launched with the aim of helping Mumbai’s Dabbawalas get a new lease on life and enable the community to sustain itself through this difficult time. This initiative has provided them with employment along with reassurance. With things slowly getting back to normal and a rise in food orders across the board, Mumbai’s Dabbawalas are back on track. And the best part? You can order delicious food from them too.
So, whether you’re missing ‘ghar ka khana’ or not in the mood to cook, you can now order directly from your neighbourhood SOCIAL and be a part of this noble initiative. Be it the now iconic Butter Chicken Biryani or Chilli Paneer, savour it all from the comfort of your home. The icing on the cake? You’re helping Dabbawallas do what they love the most: deliver fresh and delicious food right to your door. So, what are you waiting for? Get ordering now!
