Pink for girls. And blue for boys. This demarcation is quite evident right from the start a child is born. The hospital wards, baby blankets or those cutesy booties. And we've found a brand which aims to break these gender signifiers and in fact infuse gender-neutral accessories and furniture for children. Founded in 2018 by Rajashvi Jajodia, Masaya on Shop On LBB specialises in luxury children cribs and accessories. They offer an array of kids collection ranging from bedsheets to cutest pillows and from quilts to cot beds.
The best part? Each product is hand illustrated and can be customised as per your wishes. Got a specific theme in mind? Looking for a particular colour palette? She's happy to ideate and deliver bedroom accents which is sure to bring a bright smile on your child's face. This customisation ensures each product has its own charm and is specially handcrafted for your little one.
Scroll through their collection and you'll notice that all their designs follow three principles - gender neutrality, functional and of course, minimal designs our juniors will love. So whether you're looking for a new bed set for a new member in your home or on a hunt for that perfect blanket or mulmul rajai, or cutesy personalised pillows or gifts for your kid's party - they've got you sorted.
Their collection starts from INR 600 for pillows and INR 1000 and upwards for other bedroom essentials.
We hear their dohar blankets are also their best sellers. Psst: they are really soft.