Imaginative. Fun. Creative. These are just a few of the words that sum up Sazo, a young brand conceptualised by two friends and creators, Saoni and Priya. When I first stumbled upon the brand on Instagram, my eye was immediately caught by their unique designs and quirky style. It was like nothing I had seen before. That quite simply is because everything on the page is thought up by the duo - and they don't like holding back on their creativity. Curiosity and experimentation drive this young brand that took flight in the 2020 lockdown.
Sazo is all about embodying a spirit of 'Know No Rules'. Their designs are bold, bizarre, eccentric and wholly a product of Saoni's and Priya's creative spirit. Sazo's designs are intriguing and well, you might find yourself tilting your head - both in reality and metaphorically speaking. Each of their products come with a unique origin story born out of the collaboration and joining of creative spirits. And Sazo's products are sure to evoke some thought and urge you to explore beyond your comfort zones and truly be a free soul.
While they've got quite an interesting range of products, we hear their Unisex Printed Shirts, Hand-embroidered Hoodies, Bucket hats and T-shirts are the hot faves. Expect to shell out between INR 500 to INR 4,000.