Pureearth. The name says it all, right? Let's see what other words best describe this brand: luxury, cruelty-free, unisex, sustainable, ethically-sourced, socially-driven and vegan. Their range of products span the spectrum of skincare, bodycare and beauty tools to help you achieve that natural glow. Inspired by Ayurvedic traditions, the brand founded by Kavita Khosa, is all about holistic well-being and natural solutions that treat both our bodies and the earth with care. Plus, we like that they're about empowering communities and work with local groups in the Himalayan Region.
Browsing their range, I bookmarked a few products that caught my eye. First up is their Turmeric Sand. Now, many of us have grown up with haldi as an essential beauty ritual. This product gives that ritual a facelift with the addition of natural exfoliants and purifying ingredients like multani mitti, ground apricot kernel, lavender, Kashmiri saffron and more. It's mean to gently exfoliate and brighten up dull skin. Want a natural highlighter that also nourishes the skin? Their Sitara Strobelighter Serum is a 2-in-1 skincare and make-up product that give a sun-kissed finish to the skin with natural minerals and organic oils for a velvety sheen. For deep moisture with a citrus boost, there's a rich Mandarin Body Butter infused with Mandarin Peel Oil, Himlayan cedarwood, raw cacao seed butter and cinnamon bark that's supposed to sooth and nourish your skin and your senses (honestly, this one just sounds divine).
There's options for different types of skin and I really like that you can shop their range by concern: Acneic & Oily, Combination and Congested; Mature Dry and Dehydrated; Sensitive Allergic and Post Surgery Irritated; and UV Sun Damage Hyperpigmentation and Uneven Skintone. Prices start at INR 1,054 for their cleansing bars and face products start around the INR 3,000 range.
