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Raw, Pure & Natural: This Southern Label Is Bringing Back Traditional Remedies

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What Makes It Awesome

The Nature Route. This homegrown brand truly lives up to its name. Kickstarted in 2020 by Lalitha Tanikella, The Nature Route specialises in organic, natural and pure skincare and haircare solutions and products. It was born with the mission to revive the traditional home remedies and our ancestor's nuske. As the ingredients are sourced directly from the fresh & organic farms based in Southern India, you can expect products at its purest forms.  

After a series of late-night of research (and coffee, haha), chats with natural skincare formulators and after months of trials and testings, they launched an array of products. These include a range of hair masks, body scrubs, lip balms and scrub, bath powder, face wash powder, hair oil and more. Oh, and they've got some great skin and hair care combos, which ensure holistic care and pampering. For instance, their face care combo includes natural face powder, anti-acne face mask and anti-pigmentation face mask. 

Fun fact: more than 90% of the ingredients are grown on their farms using organic farming methods.  

Their products start at INR 250 and upwards. The best part? All these products come in chic brass packaging. Which means, you can re-use it.