Concrete for me has always meant construction. And I think that is pretty much the case for most of us. But recently I've been coming across brands that are turning the concept on its head. And Elite Earth is definitely one of them.
We were instantly drawn to the minimalist design and pop of colour - many of their products are handpainted and can be customised to suit your home decor theme. If you have a balcony or a window corner, you'll love their geometric planters, hexamont planters, and cavern planters. We also really liked their desktop accessories like the dual-tone collection that features organisers in a variety of styles. Besides, what stands out is that their products aren't limited to home accessories- they even have fashion accessories in the form of jewellery - think chunky but minimal (and light) neckpieces, handpainted earrings in geometric shapes, and statement pieces. They don't use the regular concrete to make their products, it's a special kind called GFRC that is lightweight and durable so the products aren't clunky as you might expect.
A love for the environment and sustainability drives their ethos and Gurpreet, the founder is passionate about creating a brand that gives back too. Their products are focused on being eco-friendly and it's also notable that Elite Earth is a woman-led, woman-employed brand too. If you love natural patterns, abstract shapes, and bold colours in harmonious palettes, you'll love the collection at Elite Earth and you can shop their products on LBB Shop.
Prices range from INR 300 to INR 6,000.