It all started with a simple search. A search for healthier options and organic food. This search led Anu Sirauthia to a piece of land which she converted into a self-sufficient paradise. For her, zero-waste, minimalism and no-plastic become the new rules of her life. Slowly and steadily, from creating awareness on social media to experimenting with organic produces and composting, she finally put all her year's practices into a full-fledged brand and named it Swadhaarani.
Dedicated to making sustainability more approachable for Indian households, this homegrown brand specialises in eco-friendly lifestyle products. Through their array of quality products, the good peeps at Swadhaarani are here to encourage you and me to reduce our footprints through non-toxic, zero-waste and natural alternatives. Their collection is divided into home care, kitchen care and personal care. So you can expect laundry detergents, floor cleaners, cold-pressed soaps, natural tooth powder, dish wash liquid and more. If you glance through their products, they've got a super short list of ingredients and you'll find names that you're pretty familiar with. So, bye-bye chemicals and toxic ingredients.
Apart from these, they've also got cool subscription kits and zero-waste kits which essentially is a curation their products. While there are options to choose from, you can also customize your own kit. My personal favourite? Their Humble & Earth zero-waste kit which includes a cute cloth potli, kapur and essential oil. (PS: they serve as great gifting options as well)
Their pricing starts from INR 150 and upwards.