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    Own A Piece Of Mumbai: This Menswear Line Is Inspired By The City's Art Deco Buildings

    Bhavika posted on 27 November


    A Mumbai-based designer label, Tath has taken inspiration from the iconic art deco style buildings of the city for its latest menswear collection.

    What Makes It Awesome

    Tath is a menswear label started by Conde Nast Traveller features editor, Prasad Ramamurthy, which has been making waves ever since its inception in 2013. Boldly using block prints and other Indian printing techniques, they’ve been creating comfortable casual wear from men, with each collection looking more unique than the other.

    The newest collection that will especially connect with all the Bombaywalas at heart is one that is inspired by the architectural sights of Mumbai. The art deco buildings of Matunga, Dadar, South Bombay, Wadala and even the underrated Sion. The prints on the shirts and waistcoats are inspired by smaller elements of the art deco buildings that line up the city skyline – grills, window frames and more.

    The fabrics used are handloom materials, mostly organic cotton which are airy and perfect for the sultry weather here in Mumbai.


    While these aren’t yet available at stores {but soon will be}, you simply have to wave your wand—or rather, your cursor, write it on them on Facebook and order your piece. Will it be the foundation to a fab new wardrobe? We definitely think so.

    The shirts are priced at INR 2,750 and the waistcoats at INR 2000.

    Follow them on Facebook here.


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