This City Based Designer Label Is Weaving Wonders Using Desi Fabrics

Shortcut

If you're looking for desi yet chic clothing, check out Watermark Clothing. They do a beautiful job of incorporating Indian fabric and colours into western fashion and how.

What Makes It Awesome

What started in 2017 merely as an experimental project at a flea market in Ahmedabad, is now a full-fledged business owing to the uniqueness of the idea. The brainchild of Nidhi and Brijesh, Watermark Clothing uses fabrics like kalamkari, ikat and block print and transforms them magically into jumpsuits (INR 2500 and upwards), short dresses (INR 2000 and upwards) and reversible jackets (INR 3500) . Their products range from INR 2000 to INR 6000, which we think is very reasonable for the quality and service offered. Currently, they sell and service from their home in Borivali and you can call them and book a visit to check out their ever-expanding collection. They are in the process of developing a dedicated app and their website which will make our lives in this chaotic city even simpler.

Pro-Tip

For the lazy, you can just browse through their collection and order on their Instagram page (just DM them) and Facebook page. So, what are you waiting for? This Christmas, don a fresh new kalamkari or ikat short dress and steal everyone's thunder at parties!

How Much Did It Cost

INR 2,000 - INR 6,000