Clothing Stores

Heeriye By Reya Purohit

locationAndheri West

    Ghagras, Shararas & More: This Store Has The Solution To All Our Festive Outfit Problems

    Mihika posted on 18 June

    What Is It?

    The general blingy and fancy western wear façade on the Lokhandwala Complex lane is broken by this small shop with a board that reads Heeriye. As you enter the shop, the neatly lined clothes on one side, juttis and imitation jewellery on the other, and tons of dream catchers hanging from the ceiling will immediately want to stay here longer and check out everything this store offers.

    Started by Reya Purohit, Heeriye is all about Indo-Bohemian wear that nails comfort with fashion. A happy blend of organic Indian fabric and western styles, their collection cuts the usual clutter to stand out.

    What To Buy

    Earlier seen at most exhibitions and festivals, Purohit has recently opened a permanent haunt in Lokhandwala. Her speciality lies in mixing batik and organic Indian fabrics with western styles to make comfortable and hip outfits. While they have their gipsy feel to them, they are easy to carry for everyone, irrespective whether you’re 16 or 60 years old. One material they swear by is malmal (velvet), which makes everything you wear so soft, it’s as good as a part of your skin.

    They make ghararas, jumpsuits and standalone kurtas as well. You can pick the handwoven gharara with a little bit of gota-patti work, or a floor-length piece in pastel shades or even hand block printed maxis. Their collection starts at INR 2,000 for kurtas and goes up to INR 8,000 for sharara and gharara sets.

    To match most of their collection, they also have juttis (INR 1,500) in pleasant prints with laces and borders that make it an all-rounder, fit to be worn for casual and formal outings alike. And the best part? They make their juttis with soft-padded soles that makes this footwear just as comfy as their clothing.

    To complete that look, you can also pick jewellery pieces from this store. To give you an idea, a kundan set – a bold neck piece with straight danglers – is priced at INR 3,500 and a kundan maang tika is available for INR 3,600.

    So, We’re Saying…

    Up your style quotient with Heeriye and add that dash of Indo-Bohemian outfits that are comfortable and trendy, fit for almost all kinds of events.

    More Information

    Clothing Stores

    Heeriye By Reya Purohit

      Location Details
      locationAndheri West

      Awesome Art Gallery, Shop 3, Kenwood Building, Lokhandwala Complex, Andheri West, Mumbai

        Clothing Stores

        Heeriye By Reya Purohit

        locationAndheri West