The CultR Story

Versova
Home Décor Stores
5
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There's A Hidden Decor Store In Versova & It Sells Stuff Straight Out Of Pinterest

Jayati posted on 25th June

Ten-Second Takeaway

While taking a stroll in the suburbs of Versova, we spotted The CultR Story, a dreamy decor store with cats lounging in front and flanked by dream catchers.

Your One Stop For Everything

The CultR Story has been started off by Reza Shariffi {famed Bollywood costume designer} and his partner, Chirag. It’s a store selling all things beautiful and Pinterest-y, straight out of Brooklyn streets  where vintage stuff is the norm.

 

Reza tells us the store was conceptualised back in October 2016 by him. Reza comes with 30 years of experience in costume designing in the film industry. The store is basically Reza and his partner Chirag’s baby. All their travels tales are encapsulated in one space, in the form of this space. They have the most beautiful home decor pieces, accessories, dream catchers, old-vintage furniture, plants, pots and so much more. Every piece is personally sourced and picked up by Reza from across the world and then brought to the store where they add their own personal touch to it. Fun fact: he won the National award for designing the costumes for Devdas.

What We Love

Everything, and we are not going to mince our words here. The store is like a dreamy escape in the by lanes of green Versova.  It’s a treasure island full of sourced products that make for perfect home decor pieces. There’s dream catchers starting at INR 330 upwards, cat-shaped holders, ceramic cups and jars {painted at the store}, wall hangings and cute dragon fly stickers desigcute dragon fly stickersned by Reza’s artist friend.

There’s something for everyone. We even spotted Reza’s furniture {used to stack up the pieces} and we’ve been told, if you want those, he will get them made for you. And if you’re looking to add colour to your living room, pick up the plush cushions {INR 850 upwards}, ethnic bags, colourful boxes and other miniature decor pieces that don the walls and cupboards.

And what if you’re looking for something even better? You’ve got to meet their pet cat, Mowgli, who plonks himself right outside the store. Along with a few felines who casually lounge themselves outside the store.

So We're Saying...

The CultR Story is the hidden gem we’d been looking to unearth. Every time you go to the store, you’ll find Reza in his cosy corner so do feel free to chat with him. And while you’re at it, pick up the beautiful products and make your life just a bit more colourful and worldly.

You can find them on Instagram here.

More Information

Versova

Amarnath Towers, Versova, Andheri West, Mumbai

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The CultR Story

Versova
Home Décor Stores
5
ic_star_full_black_48px copyic_star_full_black_48px copyic_star_full_black_48px copyic_star_full_black_48px copyic_star_full_black_48px copy