This Mumbaikar Will Send Curated Playlists To Your Inbox Every Week

Music lovers, now get a special, curated music newsletter delivered to your inbox once a week. Jukebox Mash is here and it will sort out your music worries.

Started off by Bhavika Bhatia, who’s a Mumbai-based graphic designer, the newsletter made its debut only on October 8. After mulling over it for weeks, this passion project began after a Facebook status had been updated asking her friends, and people if they’d like a curated playlist every week. With overwhelming assertive responses, the work began. She tells us, she has been curating playlists for a while now. For example: if she finds a cool, song/artist/album, she sends them to her friends.

Bhavika also works with Sofar Sounds Bombay, a global community that organises secret music gigs once month. As a result, music has been a part of her life. And with this newsletter, her idea is to get music out to people, who are probably not out there “scouting for tunes”.

It’s a fresh playlist off the charts – a mix of her favourites and ones she’d like to recommend people. Remember when we told you about a music playlist by a fellow Mumbaikar? We’re always happy to bring to you more people who’re doing unique things like these.

Still in its nascent stage, the mail links to a Youtube link, and Spotify link. Every song has a brief introduction about it, and is followed by the name of the album in case you want to give it a thorough listen. You can expect anything, and everything. The playlist will be curated on basis of moods, genres, aesthetics, and emotions.

If you’d like to get fun playlist once a week, you can drop Bhavika an email at  thejukeboxmash@gmail.com. A mailing list will be out soon as week so folks can subscribe to it.