Ten-Second Takeaway

If you’ve grown up in Mumbai, then Aarey Energee has definitely been an integral part of your life. So much so that you don’t mind gulping down a bottle or two even today.

Nostalgia Trip

For the last 67 years {Energee was launched on February 23, 1949}, Energee has maintained its position as the city’s most beloved and favourite drink. Introduced by Aarey to Mumbaikars as a means to encourage more people to drink milk and take note of its health benefits, Energee became an instant hit with everyone – children and adult alike.

For most of us, this drink signifies childhood memories. It brings back the hot summer afternoons that were spent drinking a chilled bottle of Energee, or those fun times where going out with friends was all about eating pan pizza with Energee by the side.

Interestingly, it was also one of the first flavoured milks introduced to the city. This drink is available in nine delicious flavours- pineapple, pista, butterscotch, orange, vanilla, kesar elaichi, strawberry, chocolate and coffee, and over the years, Aarey has also introduced ‘Diet Energee’.

So, We’re Saying…

For instant refreshment, walk to your nearest Aarey booth and pop open a bottle of Energee and release with it those bottled memories. How we’d love to relive those days – and all for INR 26 a bottle.

Photos: Athul Prasad/LBB