At LBB, we are always on the lookout for brands pushing boundaries and changing perceptions of fashion, and what it means in today’s world. One such brand that has genuinely caught our attention is VIRGIO — a sustainable fashion brand that's making a mark in the industry with its latest launch, the Limited Edition Mocha Mousse collection. Here’s why we think VIRGIO is one brand to watch out for!
Setting The Trend For 2025 With Mocha Mousse Collection:
VIRGIO is the first brand to embrace Pantone’s Color of the Year 2025, Mocha Mousse, with an amazing collection that is both versatile and stylish. This deep, warm brown collection fits every need, and exudes luxury and comfort—all at once—making it a perfect choice for the upcoming season.
Flattering & Versatile Silhouette:
The pieces of the Mocha Muse Collection are designed with the modern Indian woman in mind, which includes silhouettes that are both flattering and comfortable. The fabrics are breathable and they have chic cuts which ensures each piece can easily transition from casual daywear to elegant evening looks, making them ideal for a variety of occasions.
Sustainability At Its Core:
Every item in the Mocha Mousse collection is made with ethically sourced plant-based fabrics and eco-friendly processes, promoting VIRGIO’s commitment to sustainability. They are also very transparent about each garment’s environmental impact, so you know exactly how your purchase is contributing to sustainability.
AI-Powered Photoshoot:
The collection’s photoshoot was entirely created using AI technology, ensuring a zero-carbon footprint and further reflecting the brand’s dedication to environmentally conscious practices. This is something that we found out to be very interesting and other brands should take notes!
Community-First Store Launch:
VIRGIO hosted an invite-only launch event at its store in M5 Mall, E-city, Bangalore. They curated a special sensory experience with coffee flavoured store fragrance; in-store desserts and hot chocolate from Aubree. This ensured community members didn’t just buy the styles, they bought into what Mocha Mousse stands for.
In essence, VIRGIO is redefining the concept of sustainability in fashion. The brand is amongst the first ones to adopt global trends like Pantone's Color of the Year and is committed to still being mindful and environment-friendly. Their innovative design philosophy is charting the course for the future—where style and sustainability work hand in hand.
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