Simple N' Stylish: This Brand Makes Clothes That Fit Like a Dream

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Silayi

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What Makes It Awesome

You go out, buy a dress because it looks damn pretty but then something goes off when you wear it. Relatable? It’s the fitting that sucks. To make sure you never have to go through that again, Label Silayi is making cotton dresses that fit like a dream.

Started by Shweta Arora, Silayi makes super comfy, contemporary pieces. Their dresses make a statement while also not being too over the top. And what sets them apart? Their use of pure cotton fabric and seamless fittings with each piece tailor-made for you. They actually spent six-eight months trying clothes to ace that fit. They also aim for zero wastage and try to create upcycled accessories from the leftovers.

All designed by Shweta herself, she creates simple silhouettes that are easy to wear but look stylish at the same time. We’ve also taken a peep at her work with famous celebrities like Shweta Tripathi (who wore their collection on her wedding!) and Mallika Dua as well. 

For woven fabrics, she visits small villages like Pochampally in Nalgonda which are located on the outskirts of Hyderabad and works with the artisans directly. For other printed stuff, Shweta works with small wholesale vendors in and around Jaipur.

Price: INR 600 – INR 3000.

Pro Tip

Often seen at exhibitions around Mumbai, her stock is also stacked at Varam Home Décor Store in Goregaon East. Otherwise, you can visit her Instagram handle to see her latest additions. 

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I write and photograph stuff I like. Read some more of what I like at: https://anushkakala.wordpress.com/