ADK by Avishi Dayal Kalra, an indigenous, streetwear label is turning the waste fabrics, generated in making their ready-to-wear collection, into safety masks to combat the spread of Covid-19.
ADK draws fashion inspiration from the streets itself. The label’s collection is inspired by construction workwear to create an impact on today’s creative culture and challenge the status quo. ADK has pledged to utilize clothes from their old collections as well as waste fabrics to create face masks for public safety. These masks, priced at INR 150, are made out of breathable fabrics and are easily washable. One size can fit all. Considering the swiftness with which the disease spreads and the paucity of time and resources the country has had to create safety equipments, ADK is taking this moment as a reminder to come together and make a difference.
ADK is also known for its signature tees with a stamp that says ‘Beware Of Humans’. Much before the pandemic hit, this collection was created to iterate how humans are becoming the most dangerous species for the planet. Sported by celebrities like Sarah Ali Khan, Mrunal Thakur and many others, these tees are quite the rage.