Add Some Streetwear Sass To Your Wardrobe With This Indie Fashion Label

977 Interested |

What Makes It Awesome

ADK by Avishi Dayal Kalra, an indigenous, streetwear label that draws fashion inspiration from the streets itself. The label’s collection is inspired by construction workwear to create an impact on today’s creative culture and challenge the status quo.

If you dare to be different and unapologetic about what you wear then ADK's collections will be right up your alley. Her first collection called Drop 1 featured pop colours, reflective panels and juxtaposed materials like PVC and waterproof fabrics. ADK is also known for its signature tees with a stamp that says ‘Beware Of Humans’. Much before the pandemic hit, this collection was created to iterate how humans are becoming the most dangerous species for the planet. Sported by celebrities like Sarah Ali Khan, Mrunal Thakur and many others, these tees are quite the rage.

Their new capsule collection called 'Friends' at home is inspired from our favourite sitcom. Created to elevate the mood and bring positivity amidst the pandemic, this one is quite a treat for all of us who have loved (and lived) F.R.I.E.N.D.S. Fancy sporting 'Phoebe's Cat' or a simple 'Pivot' on your t-shirt while you hustle at home? I can picture some of you rubbing your hands in glee already!


ADK has pledged to utilize clothes from their old collections as well as waste fabrics to create face masks for public safety. These masks, priced at INR 150, are made out of breathable fabrics and are easily washable. One size can fit all. DM Avishi on her Instagram page if you wish to buy the mask for yourself or for any bulk orders.


Quirk Queen. Nutella Gobbler. Storyteller. Pseudo Super Mom. Bibliophile. Closet Writer. Romancing Calcutta since 1989.