I stumbled across Joyeeta’s insta handle on an early weekday morning and was instantly taken by the vibrant splashes of colour and cubism inspired designs. It’s only been a few months since she started painting onto canvas bags and putting them up on her social and they’ve been selling like hot cakes! In the age of fast fashion, Joyeeta’s handpainted fishes, birds and images of women and men are refreshing. Each design is unique.
In light of all the plastic mayhem, these act as great environment-friendly options. And in her quest to break stereotypes, she does not pin her products to any specific gender. Apart from bags, she also creates bright felt based brooches. These will add some fun to your sari, shirts, jackets or can even be attached to bags!
I personally love the third eye brooch, it’s super quirky.All her products are put up on her social media platforms, so follow her on Facebook or Instagram to keep yourself updated with what’s cooking. You can DM her to place an order. Canvas bags are priced at INR 950 and are washable while her brooches cost INR 200-300. Products are home delivered with no extra cost. An art graduate, Joyeeta’s been painting all her life. Along with her hubby, this couple’s been painting the town with her cubist charm! We spotted their work near Calcutta 64 which is bright yellow, bold and super cool.
So, go ahead and add a pop of colour to your outfit with Cubism-inspired designs from this Kolkata artist. Psst, she paints walls too!