Mask Up In Breathable, Beautiful And Eco-Friendly Masks From This Label

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Whe By Abira

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What Makes It Awesome

Whe by Abira is a brand that lives by the maxim ‘one man’s trash is another man’s treasure’. This homegrown brand uses upcycling as its core production process, churning out some of the most beautiful and ethically produced accessories.

The label sure loves experimenting with different materials be it waste fabric, old papers, natural stones, recycled metals, or natural fiber etc. Each piece of Whe accessory is handmade using old-school art and craft techniques with minimal use of machines. In doing so, the label has created a lot of livelihood opportunities for women from the marginalised communities. 

The idea is to bring out the playful side of fashion that often gets lost in the chaos of fads. Take for instance their handmade jewellery. I totally vibe with their tribal collection, done in neutral hues, using shells with jute and metal coins. So rustic, edgy and Bohemian! If you love styling with colourful jewellery then the electric enamel collection should be right up your alley. These stunning glass danglers go really well with ethnic wear. Speaking of having fun with fashion, how can I not bring up the one accessory that’s on everyone’s list - masks. Whe’s handmade and hand-embroidered masks are made out of wasted fabric pieces. These breathable and reusable masks come in a variety of colours and prints, for both adult and children. What’s really awesome is that when you click on a product on their website, the description tells you more about the person who made that product. That way you really get to know how you are helping these artisans in your own little way.