Ace The Spunky Girl-Next-Door Look In Clothes With Pockets From This Label

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Why So Blue

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What Makes It Awesome

'Whimsically Seasonal' - that's how Why So Blue would love to describe the clothing they create. This home-grown clothing brand makes beautiful clothes for women and kids. Their fashion is fresh, comfortable, handmade and super chic. Quite interestingly each of their collection has a unique story to tell. The makers handpick all the materials - right from the thread to the buttons to the fabric - to ensure that the tale they have spun in their heads comes alive with the garment. What's more? All the clothes they make have pockets! Yes, sadly pockets in women's wear is so embarrassingly alien that this does come as a pleasant surprise.

I am so in love with their Pocket of a Nomad collection. Ikat prints, dramatic sleeves, layered dresses, flares and understated hues - ticks all the right boxes for me. Their “Ode to Amma” collection is for all the times you wanted to dress up in your mum's clothes and be like her. Don't miss twinning with your little ones from their Mini Me collection. The newly launched Tropical Summer collection has some of the most stunning yet simple, colourful yet understated dresses I have ever laid my eyes on. Check those out if you are vying for a spunky, girl-next-door look.

Pro Tip

You can also customise your garment by adding accurate size measurements, length, sleeves and design changes so that what you get fits you (all free of cost!). Not to mention, they have a studio in Thane where you can walk in anytime between 11 am and 7:30 pm and they'll be more than happy to assist on bespoke pieces. If you live in Mumbai, you can drop into their store in Thane.