Eco-Fashion is a new mania and the most sustainable way of life. Anaiyah - A fashion brand backed up by a strong passion for handlooms and pure intentions for weavers and artisans.
Fashion is not about fancy outfits and accessories, it is also about the intricacies of emotion and hard work that goes into weaving.
All these put together is Anaiyah - the brand known for its contemporary design with a traditional touch.Ask a weaver about his journey of weaving, you will look at the outfits with a whole new perspective.
Parineeta - the fonder of Anaiyah extremely compelled and passionate about sustainable fashion and it all started with
one question and an inner voice -
What was the impact of my purchase on the artisans and weavers who have created this? has opened up a new pathway for weavers and this brand is capable of making a massive impact in the fashion industry.