Monochrome Magic: This Brand Has All Things Fashion In Black Or White

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At 44

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What Makes It Awesome

Some days try going without colours and embracing the extremes. Check out At 44, a brand that has a wide range of apparel, footwear, bags and stationery dipped in whites and blacks. At 44 celebrates the story of black and white to feel the old school romance with contemporary spices. 

From subtle crop tops to loose pants and LBDs, discover fashionable clothing in regal blacks. Revel in the charm of majestic whites with their crisp white shirts and breezy summer dresses. Or create some serious monochrome magic by picking a dress in black and white. Their big slit flirt cocktail party dress in black is to die for. We can’t take our eyes off their gorgeous lover girl Victorian style shirt with sheer organza sleeves. 

At 44 does sarees too. The vintage stripe saree in black and white is smart, sophisticated and stunning all at once! Their cocktail frill saree will surely make heads turn and jaws drop at your BFF’s wedding party.


Black and white is an ideal colour pallete for work wear. Add At 44’s striped linen blazers to your office wardrobe and thank us later. 


Quirk Queen. Nutella Gobbler. Storyteller. Pseudo Super Mom. Bibliophile. Closet Writer. Romancing Calcutta since 1989.