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Behrouz Biryani: It's Worth The Hype!

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What Makes It Awesome?

In India, since ages, we are divided by caste, religion, ethnicity and recently trapped under lockdown. But our love for biryani unites us as a country. Fragrant long-grain pearl colour basmati rice and layered with meat and spices, make us drool by this thought. And to leverage this natural gastronomy of the Bongs, Behrouz Biryani is the latest entrant in the era of cloud kitchen in the “City of Joy”.

The brand story goes like 2000 years old traditional biryani recipe was lost when King Cyrus laid siege to the Persian kingdom of Behrouz which was later discovered by Sir James Casily. Folks behind the brand got old of this age-old secret recipe and claims to recreate those flavours. I am not questioning facts and fiction, but of course, this has enhanced my marketing skills.

Available in cities across India, Behrouz Biryani can be ordered using the website, mobile app and food delivery, partners. As shown in the sites the packaging is spic and span, big black box with Behrouz written in a golden letter on it looked royal. The box had a miniature of the same black box inside for biryani with two tiny containers for mint raita and gulab jamun. Also has a pouch with a wooden spoon, tissue and mouth freshener.

In my order, there were Dum Gosht Biryani (INR 451) and Lazeez Bhuna Murgh Biryani (INR 363). Aside this is there another surprise order which you will find soon. Biryani had an alluring aroma of kewra and running fork through various layers reveals perfectly cooked decent-sized boneless meat chunks laid on saffron tinged medium and long grain basmati rice and slow-cooked on charcoal fire with claimed seven secret spices. There is a hint of sweetness in flavour from the fried onion. Kolkata biryani lovers will be disappointed about the high amount of spices in this and the absence of potato.

Good: On-time delivery, royal packaging, freshly cooked and good meat quality
Bad: No dry fruits, price, quantity, rice quality, raita and gulab jamun
Ok: Taste
Worth the hype? Thanks to unique marketing strategy and 2000 years old recipe tagline create a lot of curiosity and hype. Does not worth the exorbitant pricing.

During the month of Ramadan, I generally go out to enjoy haleem as street food. But due to recent restrictions during lockdown was looking to order this online. Thankfully Behrouz Biryani is preparing Ghost Haleem exclusively during Ramadan.

The haleem is slow-cooked till smoothly mashed with meat, wheat, barley, gram, dry fruits and mixed with spices and onion to give it silky mushy texture. Preparation is rich and spicy with an explosion of flavours. Squeeze a slice of lime on it to enhance the taste. Must try this with flat Arabian bread or Khubus came neatly packed inside the box.
Won’t claim as one of the finest haleem I ever had but a decent option of course.

What Could Be Better?

Biryani had no traces of almonds and raisins were found as shown on the website. The biggest disappointment is with the quality of rice, at this price range it is expected to be prepared with only long grain rice and the rice was sticking to each other. Missed the fragrance of ghee and fat from meat to enhance the flavour of the rice.
Raita was not watery but lacks the freshness of mint flavour. Gulab jamun was tough which will annoy any sweet connoisseur. Quantity of rice is more for one person but not adequate for two adults as claimed.
The haleem portion size is unimaginably less for a price tag of INR 242.

How Much Did It Cost?

₹1,000 - ₹3,000

Best To Go With?

Family, Big Group, Bae, Kids