Assam-based brand House of Noorie (Noorier Aloy) comes as a breath of fresh air and will definitely put a generous smile on the face of saree enthusiasts.
House of Noorie primarily works out of Assam, and what really sets the brand apart is its story of trying to restore the indigenous craft, handloom lineages, local, organic yarn, the art of handspinning and lost design histories. Hence, they are not just #vocalforlocal, but also #vocalfortheindigenous.
They make handloom drapes in kala cotton in north-west India. In north-east India they offer paat silk, eri silk and organic cotton sarees. They also specialise in cotton silk sarees with kachi work. The cotton sarees start from INR 3,000 but fabrics such as the Assam wild sliks can go even higher. We were left endeared by the traditional muga silk collection which is known for its distinct texture.
Apart from six yards, they also make stoles, dupattas, sadors, etc. weaved by the rural working women. The stoles start from INR 1,000 and the dupattas from INR 1,500.