In this age of sustainability, one brand has decided to sell conscious fashion. We are talking about Wear Insom.
Kolkata-based womenswear brand Wear Insom is owned by Sajal Jain and the brand is an initiative towards contemporary clothing using organic fabrics, focusing on zero-waste production. With an aim to promote ethical living, it promotes sending no waste back to the landfills, usage of organic and sustainable fibres.
Whatever clothes you choose to wear is a part of reusable and recyclable materials and factory surplus. Their area of expertise includes recycled denims and tie & dye prints. Browse their Sulit collection which revolves around the idea of self-love and includes oversized dresses in bright monotones. The prices start from INR 2,700.
An additional piece of information: Clients from Bollywood, television & eminent bloggers have bought from them, including Tanisha Mukherjee, Tanumita Ghosh (first Myntra fashion superstar), Malini Kapoor, Adrija Gal (lifestyle blogger Kolkata) and Monalisa Saha (fashion blogger Kolkata).